Prelude: Build it and they will shop

I’m one of those strange guys that actually likes shopping. Chalk it up to the primal urge to hunt, only in my case the great white hunter has bagged a new t-shirt. As such, I’ve been to a lot of different shopping venues. Oh, I’ve seen my share of ugly kiosk rental tenements, but I’ve also seen beautifully constructed open-air malls that make you feel special just because you’re there.

And then, I noticed a new trend developing over the past year.  New shopping areas have popped up that don’t merely mimic real-life shopping malls. They’re imaginitive, surreal, even entertaining. Sometimes they overwhelm their retail raison d’etre.

Over the next few posts I’ll be exploring some of these retail areas. Just how entertaining are they? Does the entertainment factor help to sell stuff? Are we witnessing the evolution of retail, unbounded by physical constraints? And can real-life retailers learn anything from this?

Recharge your $L balance and follow me. We’re going shopping.

3 Responses to Prelude: Build it and they will shop

  1. I like shopping too, but less for clothes and more for things… gadgets, niknaks, oddities… I hope you’ll be visiting some eccentric places :)

  2. Garth Goode says:

    Some of them are eccentric, but in this case it’s not about the products as much as it is about the stuff that surrounds them. So while many of these areas focus on clothes (and women’s clothes that wouldn’t be flattering on my manly digital physique) it will be rare for me to show you what’s actually for sale.

  3. That’s even better – I’m looking forward top following this latest stage of your travels :)

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