They just don’t get it

visa1.jpg

I knew Visa Europe had missed the Second Life boat the moment I saw this billboard on Visa Europe Island. There’s a lack of imagination for you: Three young people create crappy avatars that dress and look just like them.  Or maybe they made crappy avatars and hired actors who looked like them. Whatever the case may be, I guess Visa went over budget on the island and didn’t have the money to get their avatars decent skins, hair, and clothes.

If this were true to (second) life the avatars from left to right would be:

  1. a weasel furrie
  2. a naked guy with a ginormous penis attachment
  3. a lesbian escort

Not that there’s anything wrong with that.

visa3.jpg

As it is the island is fairly dull and empty. It’s one of those everybody is marketing in Second Life so we’d better get an island or we won’t seem hip regions. They have no idea how to make Visa relevant to Second Life. God forbid they do something innovative like offer credit cards to avatars, or sell you a card with your avatar picture on it, or something. Instead there’s an airborne hedge maze, a pavillion with hanging credit cards that link you to web sites, an arena, and some sculptures made out of credit cards. Okay, the sculptures are kind of different. As for the arena… I don’t know, there was no schedule of events. Maybe Vic Visa and his Adjustable Rates have a regular show there.

visa2.jpg

One mildly entertaining teleport destination is the Cotton Tree, a bucolic country picnic area complete with tire swings. Which has a lot to do with Visa… right?

http://slurl.com/secondlife/Via%20Europe%20Island/132/230/30/

3 Responses to They just don’t get it

  1. [...] little while back I bemoaned the fact that lot of corporate sites in Second Life just don’t get it. They build what amounts to a bad 3-D brochure. No interactivity, no community, and no reason to [...]

  2. Raul Crimson says:

    Ha ha ha, I know is an old post, but you are SO right about the avatars they should be!
    Thanks, for making this blog, is really interesting and funny.

  3. ROFL, that sounds sooo typical for companies who just want to be “there” without having any inside knowledge of SL. In my eyes, this rather has a negative effect on their image. But well, we will never understand those “marketing” people anyways ;-D

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.