The pen is mightier

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I’m a sucker for things that say click here. While wandering in the Ginza region I found a building with what looked to be a giant pen sticking out of it. At the entrance is a teleporter displaying those fatal words. How could I resist?

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Well, someone at Uniball in Japan is jonesing to build a pen-themed amusement park. Cooler heads have no doubt squashed his dreams of the real life version on Mount Fuji (Let’s put a giant roller ball on top!) but he squeezed out the budget for a Second Life version. Okay, probably not. This is more like a class in Pen Marketing Gone Bad.

So you click here and you’re transported through a series of tubes (maybe it’s the Internet) where you fly by floating pens and signs extolling the virtues of the the Jetstream pen (Addictive, smooth writing!)

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At the end of the line you’re dropped in a kind of pen trade-show booth, complete with Giant Cutaway Pen and (I kid you not) Chairs Made of Roller Balls. All of which would be pretty pointless if it weren’t for the freebie upstairs…

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Yes, it’s a Jetstream pen that you hold in your hand and will rez a giant flaming pen vehicle for you to ride on. Which rather makes up for the surreal lameness of the rest of the Jetstream experience, don’t you think?

http://slurl.com/secondlife/Ginza/167/6/57/

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3 Responses to The pen is mightier

  1. Suicidal Rat says:

    That flying pen would be sooooooo cool at work!!!! PROGRAMMED TO KILL!!! ;)

  2. Fixman Clary says:

    I have to go there and get me a Rocket Pen, too!

  3. [...] lot of the time I’ll poke fun at Japanese builds for their sheeer strangeness. Giant pens, saliva skins… it’s sometimes all too easy to find something that to our western eyes [...]

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